Documentation for Potenza

Server Requirements

If you already have WordPress installed, it means that you meet the minimum server requirements and you can perfectly install this theme without any issues. To get the most out of your website though, you should get in touch with your web host and ask them if they meet the following criteria:

  • PHP version 7.4 or greater.
  • MySQL version 5.6 or greater OR MariaDB version 10.1 or greater.
  • HTTPS support.


Ignition Framework

This theme requires our free Ignition framework plugin to be installed. Simply visit the Downloads area, download the Ignition Framework plugin, upload it through your Dashboard → Plugins → Add new and Activate it.

It really doesn’t matter if you install the theme or the plugin first. Just make sure to install both in order to get the whole functionality.

GutenBee (Optional)

GutenBee is a collection of elegant WordPress blocks enhancing your editing experience in the block editor and vastly extending the potential of the new editor experience.

If you want to replicate our demo website you need to install it. Simply visit Plugins → Add new and search for “GutenBee”. Click on Install Now and then Activate it.

Contact Form 7 (Optional)

Contact Form 7 is a quite popular contact form plugin, installing it will ensure the contact form will appear when importing sample content. You can use any other third party plugin you wish though

Theme installation

Here is a video guide to help you install quickly your theme and Ignition plugin.

Installing the theme is a very simple process. Go to your WordPress dashboard → Appearance → Themes → Add new. Click Upload Theme, browse for the zip file and click Install Now to install it.

Once it has been installed click on the Activate link. That’s it! You can now start creating pages.

How to import the sample content

If you like what you see in our demo website you can simply import the sample content. This means that an almost exact replica of our demo website will be imported in your WordPress installation. Now all you have to do is simply replace the content of these pages with your content.

  • In your WordPress dashboard visit Appearance → Theme Options → Sample Content.
  • Click Install and then Activate for each of the required plugins.
  • Click the Get Started button and in the next screen the Import Demo Data button.
Please note: Due to the nature of the import mechanism some links may link back to our demo website. If you are not sure how to update / change these links simply get in touch and we’ll help you out.

Image sizes

Web page loading times are greatly affected by the size of your images. For best results make sure to use images with the recommended dimensions as described below:

  • Main post thumbnail: 870x580px
  • Item:  615x 410px
  • Large Item: 1170x780px
  • Article Media 510x510px
  • Mini-cart items 160x160px
Please note: If for any reason you want to change the dimensions of any of the predefined image sizes you have to use a plugin. This guide describes this process.
Please note: All image sizes are the minimum recommended, adding larger image sizes will result in cropping them to fit these sizes

Setting up the global sections of your website

It’s considered a good practice to set up the areas of your website that you won’t be editing a lot in the future, like the header and the footer.

As you can see in our demo website all pages have a Transparent page header featuring a background image and 3 main components:

  1. Top Bar
  2. Logo
  3. Main Menu

Top Bar

In your WordPress dashboard click on Appearance → Customize → Top Bar. Here you have 3 content areas available for simple text or Shortcodes. Please refer to the Shortcodes section (# link) below for information regarding the shortcodes available.

The recommended maximum width of your logo is 230px. To upload your logo visit the Customizer through your WordPress dashboard Appearance → Customize → Site Identity. As you can see you can upload 2 logos. In this case we need to use the Alternative Logo upload field because we are currently using a Transparent header as set in the Customizer → Header → Layout → Header Type option.

For extensive information about creating navigation menus please check out our guide here.

You can create a special button-like menu item by setting a certain class to it. The class name is nav-button and can be added as outlined in the Adding a custom class to a menu item section in our menu guide.

Smooth Scroll inside a page

You can create a smooth scroll to any of your blocks inside a page from the main menu. First install and activate this plugin to create custom anchor blocks. Then add a Custom Link  menu item that point to your block ID.

You can also remove the credits at the very bottom of this area by visiting Appearance → Customize → Footer → Content section. You can also adjust the colors by setting a background color and also modify the border, title and text colors.

Setting up the pages


Create a new page from Pages → Add New, then select from the right side under Page Attributes the Full width boxed template. Then from Page Settings check the Remove top/bottom content padding and set all other options to hide.

Add a new GutenBee Container block with Vertical Content Alignment set to bottom and check Enable theme grid option. Select a background image under Block Appearance and an overlay background color with some transparency. Add a simple GutenBee Header a GutenBee paragraph and a GutenBee button inside the container column. The button will have a hashtag that will scroll to any block with that ID.

Next, add a GutenBee container with a GutenBee spacer. Then add a GutenBee Heading and a GutenBee paragraph. Then add a GutenBee Container with three columns and a GutenBee Icon Box in each.

Then add a new GutenBee Container with a height set to 650px and one column. Set the Vertical Content Alignment to Middle and under Block Appearance add a background image with a background overlay color (with some transparency) and enable parallax. Add a GutenBee heading and a GutenBee paragraph inside.

Following that, to recreate our pricing section, add a GutenBee Container with one column, inside add a GutenBee spacer and a GutenBee heading and a GutenBee paragraph as a subtitle.

Next a dd a GutenBee Container with 3 equal columns and in each one add a GutenBee banner, with a 2px gray border under Block Appearance. Inside the Banner you can add a GutenBee heading with a GutenBee paragraph and a GutenBee Icon List. Each icon list item has a Check Icon selected. Under GutenBee Icon List Block Appearance add a 30px margin on Bottom. Then add a simple GutenBee heading with your price and a GutenBee Button.

To recreate the testimonial section, add a GutenBee Container with three columns and set the background color to gray and add a top/bottom padding of 100px from Block Appearance. Inside each column add a GutenBee Testimonial block with the Circle Mask style selected.

Add a new GutenBee Container with a height set to 650px and one column. Set the Vertical Content Alignment to Middle and under Block Appearance add a background image with a background overlay color (with some transparency) and enable parallax. Add a GutenBee heading and a GutenBee paragraph inside.

To recreate the homepage About us section, Add a GutenBee Container with 4 equal columns and in each one add a GutenBee banner, with a 2px gray border under Block Appearance. Inside the Banner you can add a GutenBee Image, a GutenBee heading and a GutenBee paragraph . Then you will need to add a Social icon block with your teams social networks.

Next for our latest Blog section, add a GutenBee Container with one columns and set the background color to gray and add a top/bottom padding of 100px from Block Appearance. Then add a GutenBee Post Types with the Posts type selected and 3 post items per page.

For the Our Clients section, add a GutenBee container with one column. Inside add a GutenBee Heading with a GutenBee paragraph and a GutenBee Slideshow with your customer logos inside. Set the animation style to Slide, and select 4 slides to show.

Finally add a GutenBee Container with one column. Set the background to gray and add a top/bottom padding. Add a GutenBee heading and a GutenBee paragraph. Then add a  GutenBee Container with two columns. In the first add a Contact Form 7 block and in the second add a GutenBee Map block with a GutenBee heading and GutenBee paragraph under it.

Save – publish the page and set it as your FrontPage from Settings→Reading.

Blog page

This is you main blog page. You can Create a new page and set it as your blog page under Settings→Reading. You can customize it from Customize→Blog under the Archive section.


[ignition-custom-menu name=”your menu name”]
Create a Custom menu from Appearance→Menus, then use this shortcode to display it in any location you want. Primary used to display Social icons in the top bar.

  • Create New Menu instead from Appearance→Customize→Menus.
  • To add a social media link to the menu, click + Add Items.
  • Next, select the Custom Links menu item type.
  • Add the address for one of your social media profiles in the URL field. For example, if the link to your Facebook profile is, you would copy that into the URL field.
  • You can also enter a name for the social media profile in the Link Text field. Once you’re ready, click Add to Menu.
  • Repeat the above steps until all the social media profiles you wish to use have been added to the menu.
  • Finally, click Publish.

Simple site search field, you can use it under any content area in the Customizer.

Supported attributes are:

  • format (optional): The date format, by default follows the one set under Settings → General.

Use this shortcode in any Customizer content area to display today’s date.

[ignition-current-weather id=”your-location-id(optional)”]
Supported attributes are:

  • id (optional): The id of the location to display the weather from, default is the one set under the Customizer Weather options.
  • units (optional): C or F units to display.

This will display the weather inside any content area in Customizer. You will need to setup the API first from Customize→Utilities→Weather. The location ID number can be found by visiting and searching for your city. Leave this blank and the default ID from Customize→Utilities→Weather will appear.

This shortcode will display the minicart. Use it under Customize→Top Bar in any content field you wish.

Supported attributes are:

  • display (optional): accepted values are flags, text or both
  • type (optional): accepted values are dropdown or menu
  • untranslated (optional): accepted values are hide or home

We support WPML and Polylang. You can either use their default language switcher or our shortcode one.

Creating Global Sections

Global Sections are small layout sections you can attach automatically in any predefined location (hook) you want. We are using this method to show the main featured content area in our demo frontpage, but feel free to use it depending on your needs. You can see a visual map of the available theme hooks by appending ?show_hooks in any URL. Under Condition tab you can also include/exclude the pages you want this section to appear.

Also you can create custom shortcode from a Global Section that you can add inside your post/page or in a widget.

Page templates

Theme provides several page templates you can select from Page Attributes. Depending on your scenario you can select:

  • Default template: This is the main template, you can start building anything using this one
  • Content / Sidebar: This page will always have the sidebar on the right (Same as default page template)
  • Sidebar / Content: This page will have the content always on the left
  • Full width: This will make your page Full width, covering from one side of the screen to another
  • Full width boxed: This will have the page Full width but inside the container scope. You can control the scope from Customize→Site Options→Layout options
  • Full width narrow: This is the same as Full width boxed, but it will add some padding making the content area a bit narrower

All pages have a generic set of options. These can be changed under the Page Settings section when editing each page.

  1. Remove top/bottom content padding: This will allow the content to have or not some extra padding from header and footer
  2. Disable featured image for this Page: You can select to hide the featured image in this single page. Featured image will appear in your listings though
  3. Header Type: Select transparent or opaque header type. You can control the color settings for the normal and transparent one from Customize→Header→Colors
  4. Show Page Title with Background: This will show or not the hero section with the page title and a background
  5. Show Normal Page Title: Hide or show the normal page title
  6. Show Normal Page Subtitle: Hide or show the normal page subtitle (if any)
  7. Show Breadcrumbs: Show or hide breadcrumbs for this page.

All settings are inherited from Customizer. So you can actually set some global settings and if you wish change certain pages to have different behavior.

This theme supports WooCommerce, so you can create an eCommerce experience for your visitors.

Widget areas

The theme provides special widget areas for your Blog posts and archives, pages and shop. You can use a plugin/module like Jetpack’s widget visibility to hide or show widgets for certain pages or posts or products.

Page builder Support

Potenza works seamlessly with popular page builders like Elementor, Divi, Beaver builder and more to cater to the needs of those who like to build things visually.


If you need help during the initial installation and setup of this theme, feel free to get in touch and we will be right there for you within 24 hours to help

Theme installation service

If time is of essence, we offer a theme installation fee for an one-off low fee of $69. Contact us here

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