If you are serious about content marketing, as you should be, you need to work constantly on providing high-quality content that will resonate with your target audience and engage them in your brand. The key to accomplishing that is to have a team of experienced content writers and marketers who fully understand your audience and know exactly how to connect with them and provide them with the answers they are looking for.
Partnering with a content marketing vendor may just be the way to go, but it does have both advantages and disadvantages that you should consider. Read on to weigh up all the pros and cons of engaging in this kind of content outsourcing venture.
1. Specialized marketer
One of the greatest advantages of hiring a content marketing vendor is the fact that you can have an opportunity to work with a team of specialized marketers who know exactly how to attract people and capture their attention.
Choosing to go outside your in-house team of content marketers (if you actually have a team) will provide you with an opportunity to find outstanding marketing experts who can help you raise awareness about your brand and position yourself as an authority in your field. They can provide you with extensive content marketing knowledge, as well as best practices not only for grabbing your audience’s attention, but also for holding their attention and compelling them to stay engaged.
2. Fresh angle on your situation
Having a fresh pair of eyes can help you see something that you may otherwise completely overlook. This is not uncommon when it comes to one’s brand, because it can be a bit tough to be objective sometimes or to simply see the big picture when you are completely immersed in a project.
A content marketing vendor can provide you with a fresh angle on your situation, helping you take a whole new perspective on things. They can also give you useful and actionable advice regarding the elements of your web design and all your website content, and even advise you on logo design, for instance, because they can speak from a fresh customer’s perspective.
3. A larger talent pool
Partnering with a good content marketing vendor means that you can have access to a significantly larger talent pool than the one you perhaps have at the moment. There are quite a lot of expert professionals out there with outstanding skill sets who are familiar with all the tips and tricks for developing effective content marketing strategies.
Since they specialize in content marketing, they certainly have much more resources for helping businesses cut through the noise of competition and stand out. Moreover, in that large talent pool, you can find many experts for more than just content marketing, such as for web design or custom logo design, as previously taken for an example.
4. Reduced overall costs
Content marketing campaigns, including the entire ongoing content creation process, can be pretty expensive, and having an in-house team of content writers and marketers can lead to very high costs.
Reducing overall costs is one of the primary reasons why many business owners turn to outsourcing, because such an endeavor is always considerably cheaper. What’s more, given the fact that a content marketing vendor offers a big pool of talent, not only will you receive very affordable services and reduce your costs drastically, but you will also get content marketing services of the highest quality.
1. Drastic increase in correspondence
It really goes without saying that your correspondence would increase significantly if you start working with one more team. You would have to communicate with all new team members on a regular basis, so that you can effectively reach your content marketing goals.
That can be very challenging and overwhelming, especially because you would need to help them fully understand your brand vision and ultimate mission, so that they can truly contribute to your company.
2. You have to give up direct control over some things
Perhaps the biggest disadvantage of hiring a content marketing vendor is the fact that you would not have complete control over your content marketing campaign and all the processes regarding content generation and distribution.
Not having control over every single aspect of your organization can be a bit frustrating, especially when it comes to content that is the key to attracting your target customers and making them interested in what you have to offer.
Of course, after a certain period of time has passed and you have established a certain dose of trust and a stable communication flow with the vendor in question, this reduced control can be viewed not as a hindrance, but rather as help.
3. You probably understand your niche better
Yet another disadvantage is the fact that you undoubtedly understand your business much better than anyone outside of it. Your chosen content marketing vendor may understand all the ins and outs of the niche that you operate in, but it is much more likely that you actually understand it better.
Having said that, you could end up correcting a bunch of mistakes that they made, wasting your time and resources, which can negatively affect your productivity and bottom line.
Again, as in the previous paragraph, time heals all wounds. After a few hiccups, the vendor will learn. At one point, they will be completely in sync with you, regardless of how difficult and specific the job is.
4. Organizational issues
Hiring a content marketing vendor may also result in many organizational issues that can disrupt your workflow and drastically slow down your core processes. The new team that you hire is perhaps used to a completely different style, speed, and organizational structure, and they may rely on entirely different decision-making strategies.
Trying to establish a balance between your in-house team and the new team may lead to missed deadlines, for instance, and drag you away from your core competencies, eventually resulting in increased stress, decreased productivity and efficiency and, once more, wasted time and resources.
If you are seriously thinking about partnering with a content marketing vendor, make sure you carefully consider all of the aforementioned pros and cons of engaging in such a business endeavor. Only when you weigh them all up and truly take into account everything that each of them brings to the table will you be able to make an informed decision that will be just the right for your business.