When the idea of selling premium WordPress themes knocked our door we couldn’t find a way to stand out of the crowd. The competition is crazy out there. Just have a look. Literally hundreds are now selling themes with amazing features. So with just building a few themes and promoting them we thought it would make us look like just another shop around. To be honest it didn’t make any sense like that. Where’s the “different” in all that? It took us 5 – 6 months to differentiate ourselves from the competition. Do you want to know in what areas? Keep reading.